Lithographed Cardboard Sign Dwight's Saleratus - The Cow Brand - Flour c1880

Description

John Dwight & Co
"Helping To Bring History Alive One Collectible At A Time"!
OFFERING AN AUTHENTIC, ORIGINAL & OLD Advertising Cardboard Sign
DWIGHT'S SALERATUS "THE COW BRAND"
(Baking soda brand added to flour at this time used for Baking)
DESCRIPTION &CONDITION: Very Good condition with no creases or bends to mention-defects as noted and shown in images- A Larger 11 1/4" Diameter round Cardboard hanging sign, brass hanger,Front chromo lithographed with Outstanding-Bright,bold colors-Beautiful image of Cow in field-Front outer periphery rub with some slight chipping to surface edge. Backside exhibits heavy chipping and surface disruption affecting the chromo text: -"LADY MAUD was one of the Prize herd of four which secured the three hundred dollar premium for "JERSEYS" at the Centennial Exposition in 1876". SEE IMAGES! John Dwight & Co  No.11 Old Slip New York ; Lithograph by: J Oilmann Lith (M.&M&O) Puck Building, N.Y. otherwise clean,mark free & easy to handle. Very RARE-possibly unique surviving specimen.See all images for defects .
Some Background History
Some Background History: Around the year 1775 industrial age chemists discovered that if you expose pearlash (potassium carbonate) to carbon dioxide gas the result was potassium
bicarbonate
, a compound that’s about twice as potent as regular old pearlash. The creation was dubbed “saleratus”, a Latin word meaning “aerated salt.”
In 1846, New Englanders Austin Church and John Dwight first prepared a product that would become a household name: bicarbonate of soda — that is, baking soda. Church and Dwight’s first factory was the kitchen of the latter’s home, with baking soda packed in paper bags by hand.
A year later, in 1847, John Dwight and Company was formed. Dwight’s saleratus, “aerated salt,” adopted the Cow Brand as its trademark (owing to the use of sour milk with saleratus in baking). The standard package of the product weighed one pound.
Due to its popularity among consumers, Dr. Church saw a growing need and demand for baking soda. He developed larger production facilities and formed a partnership, Church & Company, with his sons, James A. Church and E. Dwight Church. They trademarked their product under the brand ARM & HAMMER™.
In 1876 Dwight changed the name of his product to “Dwight’s Soda, Cow Brand” and adopted a distinctive cow logo (the connection being that it took sour milk, what was then known as “clabber” to activate it). His partner Austin Church had left the company by that time to found another sodium bicarbonate business, the firm we now know as Arm & Hammer.
In 1896, the descendants of Austin Church and John Dwight consolidated their interests under the name of Church & Dwight Co., Inc. Baking soda is now found in nearly every kitchen in the country, regarded as a necessity by millions of American consumers.
Shipped in Carton very well packaged in archival poly sleeve & Backing Board by U.S. Mail. International Customers -We Use ebay's Global Shipping Program (shipping fees quoted are for domestic U.S. Only)
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AUTHENTIC
Certificate Of Authenticity
Add .00 to Purchase Price for Attractive Certificate Of Authenticity On Parchment With Embossed Foil Seal Issued By:
Ken & Judy's Collectible Paper-Serving Collectors,Authors,Museums & Historians Since 1979!
SHIPPED IN Free ARCHIVAL QUALITY POLY BAG !